Rihanna's Puma Creeper Named "Shoe Of The Year"
“In my wildest dreams, I never would have imagined an honor like Shoe of the Year,” RiRi told FN. “It means so much to me to make a mark like this in the shoe and sneaker industry and to have so many people share my love for the Creeper.”
According to Footwear News, the Rihanna x PUMA Creeper was selected as shoe of the year based on retail sales, consumer feedback, social media prowess and overall buzz.
“Shoe of the Year is the most coveted award because it truly reflects industry dominance,” said Michael Atmore, FN’s editorial director. “Like Stan Smith and Kanye West, Rihanna made a statement shoe that drove global excitement and generated huge sales.
Rihanna and Puma pushed the market in a new direction with an overnight sensation that has real legs.”
Rihanna will be presented with her "Shoe of the Year" award at the 30th annual Footwear News Achievement Awards, which is essentially the Oscars of shoes, on November 29th.